Experience

Contract Marketing Automation Manager

Neighborly Brands | Waco, TX (remote)

Feb 2025 - Apr 2025 & Feb 2024 - May 2024

  • Rebuilt HTML email templates and related modules within Litmus for each of Neighborly's 19 core home services brands.

  • Responsible for delivering a self-service library of HTML assets needed for faster campaign creation with better rendering support and a clearer screen reader experience for the visually impaired.

  • Leveraged skills in HTML, CSS, Handlebars, Sendgrid, Braze, Litmus Builder, Illustrator, Photoshop, and Monday.com.

CRM Operations Specialist

Tripadvisor | Needham, MA (remote)

Jun 2024 - Feb 2025

  • Successfully rebuilt and migrated over 30 B2B email marketing automations from legacy systems to HubSpot.

  • Implemented requirements defined by marketing and engineering leadership and orchestrated the execution of Tripadvisor's localization requirements across 21 languages through Jira.

  • Rebuilt templates in Hubl, QA'd development campaigns in Litmus against test contacts, synced localized strings to HubDB, and worked through data inconsistencies within SnowFlake and HubSpot.

Marketing Technology Specialist

Vibrent Health | Fairfax, VA (remote)

Jun 2023 - Jan 2024

  • Served as the technical Iterable SME within Marketing Operations to design and test new communication initiatives in support of the National Institute of Health's All of Us Research Program.

  • Successfully launched Incentives Management, Refer a Friend, and Pediatrics communication programs.

  • Worked with Iterable, JIRA, Handlebars, webhooks, data feeds, Postman, MySQL, and JSON data on a daily basis.

Contract Email Developer

Red Thread Digital | San Francisco, CA (remote)

May 2023 - Jun 2024

  • Campaign execution within Iterable for Helen of Troy brands - HydroFlask, Oxo, and Osprey.

  • Provided campaign performance reports to track open rates, click rates, click-through rates, and conversions.

  • Responsible for running email proofs and QA checks within Litmus.

Contract Marketing Automation Specialist

SoFi Bank | San Francisco, CA (remote)

Feb 2023 - May 2023

  • Worked with the omnichannel platform Braze to launch new credit card lead gen and onboarding journeys.

  • Responsible for HTML email template creation, incorporating Liquid for personalization, and journey setup.

  • Managed QA processes and campaign builds through JIRA with other marketing technology managers.

Fundrise Logo

Email Developer

Fundrise | Washington, DC (remote)

Aug 2021 - Dec 2022

  • Launched a self-service library of HTML templates, partials, and snippets within Litmus enabling faster campaign creation with better support for mobile, desktop, and dark mode rendering.

  • Directed the migration of 40+ transactional and marketing drip campaigns within JIRA from legacy systems to Iterable in conjunction with members of Project Management and Engineering.

  • Coded in Handlebars to render data intensive quarterly account performance emails and provided JSON data and automation setup requirements to Engineering.

  • Trusted as the Iterable SME within Marketing, led training sessions for team members, and also monitored delivery reports.

Accruent Logo

Contract Drupal Developer

Accruent | Austin, TX (remote)

Oct 2020 - Aug 2021

  • Responsible for new content additions and landing page builds for the company's legacy Drupal 8 homepage.

  • Coded in Foundation, HTML 5, and CSS within Drupal and worked with design teams to craft new site content.

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Email Developer

Covetrus | Portland, ME

Apr 2018 - Feb 2020

  • Worked with the omnichannel platform Emarsys (SAP) to launch various email blasts and automations to generate millions in storefront revenue.

  • Leveraged SQL databases to stand up prescription management refill and renewal customer journeys.

  • Self-directed the implementation of MJML with a lean JavaScript stack to streamline campaign production.

  • Implemented a/b testing strategies, dynamic personalization content, and relational segmentation architecture.

Redfin Solutions Logo

Junior Drupal Developer

Redfin Solutions | Portland, ME

Jan 2017 - Mar 2018

  • Worked in a small agency setting on various Drupal 7 & 8 sites for large non-profits and universities.

  • Deployed local code and configuration changes to staging and production servers.

  • Leveraged technologies such as SASS, Drush, Make, NPM scripts, and Yarn.

VIA Logo

Analyst, Client Finance & Systems

The VIA Agency | Portland, ME

Jun 2011 - Jun 2015

  • Reported to the Chief Financial Officer and oversaw the financial & timesheet management systems.

  • Maintained annual budgets, quarterly forecasts, client profitability reports, and utilization reports.

  • Heavy use of Excel formulas, pivot tables, VBA programming, and SQL in MS Access.

  • Presented monthly performance results to senior strategists, creative directors, and executive leadership.